Task: Billboard illustration and content creation
Wingstop approached me to commission an LGBT+ Pride themed digital illustration and video content exploring the question 'What does flavour mean to you?'. The illustration and video were displayed on in-store menus and exterior billboards for all
Wingstop locations in the UK for Pride
I illustrated a woman eating chicken to align the illustration's purpose of discussing the importance of flavour in Wingstop's food. Using the logo's recognisable shade of green, I also created a colour palette for this piece using complimentary colours so that the illustration could fit in naturally with its surroundings. Details such as a hearing aid, glasses and an earring coloured with the non-binary flag serve to provide representation for minority groups and emphasise the diversity that exists within the LGBT+ community, although their subtlety is an intentional reminder that such differences do not define us entirely.
Video content creation. Shot and edited by me
Wingstop billboard, outside their location near Leicester Square, WC2H 8HB