Dewy is a brand of fictitious skincare products designed specifically for the Gen Z market. This project was born from a fascination with how Gen Z express their visual identity through the use of bright, saturated colors on packaging. For instance, StarFace patches are packaged in vibrant colors, doubling up as captivating room décor. To make Dewy stand out on a crowded shelf, I created an aesthetically playful, youthful, and bright logo and brand packaging. As a departure from my usual work on corporate illustrations, I challenged myself to experiment with typography, excluding any illustrations.
Task: Brand Identity, packaging design, logo