Priory Live Music Festival
Designed a bold, high-impact visual system for a live music festival, creating consistency across artist announcements, ticketing, and crowd-led content while keeping the feed energetic and human.
Social Media
Visual Direction: Before & After
Prior to my involvement, Priory Live’s social content relied heavily on individual posts without a cohesive visual system. My goal was to introduce a recognisable, flexible identity that could unify artist announcements, ticket promotions, and live photography while preserving the energy of the festival.
Before: Existing social content
After: New social-first visual system
Content System Rollout
After establishing a cohesive visual direction, I rolled the system out across multiple content pillars to drive ticket sales, maintain momentum, and keep the feed feeling alive between major announcements.
Artist announcements
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Result: Instant recognition + scroll-stopping impact
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Designed a reusable artist announcement template adaptable across genres
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Balanced bold typography with photography to spotlight headliners and emerging acts
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Ensured consistency across announcements while allowing each artist to feel distinct
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Optimised for Instagram grid, stories, and reposts by artists
Event & Experience Announcements
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Result: Sell the experience, not just the lineup
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Created modular graphics for non-music content (wellness, food, activities)
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Used high-contrast colour, playful copy, and hierarchy to make info instantly readable
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Designed urgency-led ticket posts (early bird, final release, on sale now)
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Allowed for fast turnaround without losing brand consistency
Remixed UGC & Crowd Content
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Result: Humanise the brand + boost engagement
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Repurposed crowd shots, videos, and candid moments into branded posts
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Layered typography, colour blocks, and captions to turn raw UGC into feed-ready assets
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Used meme formats and lo-fi edits to match platform-native behaviour
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Prioritised authenticity over polish to keep content relatable
This project demonstrates my approach to social design: build a strong system first, then let creativity, culture, and community do the rest.