Les Spritz
Les Spritz is a conceptual skincare brand that reframes SPF as an everyday essential - not a summer-only product. Inspired by the unpredictable British weather, the campaign centres on the idea that while the forecast changes daily, UV exposure doesn’t.
The goal was to create a cohesive 360° launch concept that could live across billboards, digital ads, social media, and retail shelves.
Role: Concept, Branding, Campaign, Copywriting, Packaging
Design Tools: Adobe Illustrator, Photoshop, Canva
The Big Idea
“Always in the Forecast”
Most people associate sunscreen with sunny holidays.
Les Spritz flips that assumption with a campaign that mimics real weather reports:
The campaign’s bright blue and yellow palette draws directly from the sky and sun, visually reinforcing this everyday relevance. The tone is friendly and punchy, reflecting a Gen Z sensibility: informative without losing its sense of humour.
Email Newsletter
The launch email introduced the product line with a playful weather motif, showcasing SPF benefits
Social Media Campaign
Instagram posts and stories followed the same visual language: bright blocks of blue and yellow, educational captions, and witty hooks
“Protect your skin before your screen” highlights the often-overlooked fact that blue light from phones, laptops, and tablets can contribute to skin damage - a reminder that SPF matters indoors as much as outdoors.
Packaging Design
The packaging system translates the brand’s weather-inspired theme into shelf-ready form.
Each SPF variant is colour-coded to match its strength and personality, with bold typography.
Results & Creative Impact
Through bold colours, humor, and a clear narrative, Les Spritz transformed SPF from an afterthought into an essential part of modern self-care.
The campaign blended education with entertainment, proving that beauty communication can be clever, confident, and inclusive without losing approachability.