top of page

Task: Brand identity

In an attempt to try something different and move away from my usual portrait illustrations and pastel color scheme, I designed a non-illustrative logo for a fictional luxury clothing brand called Knit & Berry. 


This brand embodies traditional British style and promotes eco-consciousness. To reflect these aspects, I chose an earthy color palette and a typeface logo. I selected a font with sharp edges to convey formality and incorporated a leaf image within the logo symbol to emphasize the brand's commitment to eco-conscious clothing production.

While maintaining an earthy color palette, I created a mockup website and other design items such as social media posts, billboards, shopping bags, and business cards for Knit & Berry. Throughout these designs, my goal was to convey a sense of minimalism, luxury, timeless tradition, and a connection to nature.

bottom of page