Tomatini Merchandise Collection
Developing a collectible merchandise concept that transforms La Petite Maison's signature cocktail into a wearable luxury brand experience.
Selected for collaboration with La Petite Maison (November 2026).
Creative Strategy
Product Design
Illustration
Physical Prototyping
Brand Storytelling
Photoshoot Creative Direction
Internal Pitch Presentation
Opportunity
While working at La Petite Maison, I identified an opportunity to extend the restaurant experience beyond the table through collectible merchandise.
Inspired by the popularity of Tomatini Day and customer behaviour, I proposed a limited-edition capsule collection designed to strengthen brand engagement, encourage social sharing and create additional revenue opportunities.
Creative Direction
Rather than producing traditional branded merchandise, I designed a capsule collection that extended the LPM experience beyond the restaurant. Every product was intended to feel collectible, giftable and wearable while reflecting the restaurant's Mediterranean identity.
Scented candles
To present the collection within LPM's luxury aesthetic, I planned and creatively directed an editorial-style photoshoot inspired by the French Riviera, Mediterranean dining and summer entertaining.
Illustrative products
SiIlk headscarf
Every product was designed to feel like a natural extension of the LPM brand.
Colours, ingredients, typography and illustrations were inspired by the restaurant's Mediterranean identity, signature ingredients and existing visual language.
Delivery bags
T-shirts
Accessories
Handmade jewellery
Physical Prototyping
I developed handmade resin jewellery and tested different materials, finishes and construction methods to explore how the collection could translate from concept into commercially viable products.
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To view the full presentation, click here: https://canva.link/covgv3ushgnk4kb
Outcome
The concept was presented internally to senior management and received positive feedback for both its creative quality and commercial potential.
The project received positive feedback for both its creative quality and commercial potential, resulting in a confirmed collaboration with La Petite Maison scheduled for November 2026.