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JADE Contact Cases
Reimagining contact lens cases from medical necessity to fashion accessory.
Social Media Management
Brand Strategy
Content Creation
Photoshoot and Creative Direction
Visual Strategy
To appeal to Gen Z audiences, I developed a visual identity inspired by gaming culture, internet humour, Y2K aesthetics and collectible culture.
The strategy focused on:
• Bold colour palettes
• Founder-led storytelling content
• Meme-inspired humour and trends
• Lifestyle photography and outfit integration
• Collectible-inspired product positioning
Founder Storytelling
Alongside product content, I introduced founder-focused content inspired by day-in-the-life and startup storytelling formats to humanise the brand and create stronger emotional connection with audiences.
Results (First Week)
My Role
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Brand Identity & Logo Design
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Social Media Management
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Creative Direction
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Content Creation & Editing
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Photoshoot Organisation & Direction
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Packaging Development
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Website Design