Its Giving...
I created this concept as a speculative pitch for Lucky Egg, a fast-growing party game company known for bold, viral products like Red Flag Green Flag.
Task: product concept, packaging
How to play
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Players draw a card with a relatable trait (e.g. “when they scream every lyric to Beyoncé at predrinks but sit silently in the club”).
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Everyone secretly writes down which friend best fits the vibe and reveals on a countdown.
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The most-voted person wins that round — and whoever racks up the most wins is crowned the Main Character.
Why it works
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Bright, dopamine-aesthetic design that aligns with current Gen Z visual trends.
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Built for relatability, humour, and social media shareability.
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Designed to sit naturally alongside Lucky Egg’s existing line-up while offering a fresh, trend-driven twist.
