Project: Website, print and social media design
Brand: Atelier Three
Industry: Independent fashion retail / Shoreditch concept store
The Brief (self-initiated):
Reimagine Atelier Three’s branding and digital presence to better connect with Gen Z audiences in East London who are rejecting fast fashion and craving authenticity
The Problem (before):
The original branding didn’t reflect Atelier Three’s potential to lead an anti–fast fashion movement. Their visuals felt generic and missed the raw, bold indie energy their audience resonates with.
The Concept
Tagline / Hook: “Mass production is cringe. Indie is hot.”
Core Direction: Punky, bold, zine-inspired aesthetic with flash photography, thick fonts, and anti-consumerist messaging.
Goals:
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Speak directly to Gen Z values (activism, individuality, authenticity).
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Position Atelier Three as the anti-fast fashion alternative.
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Build visual consistency across web, social, and physical touchpoints.
Poster designs
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A bold Instagram post series spotlighting indie designers with the tagline “Made by [Designer], Worn by You,” putting real makers at the heart of the brand
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An Instagram campaign encouraging customers to share how they wear Atelier Three pieces in real life, tagged #IndieInTheWild, turning shoppers into community ambassadors
A TikTok/Reels challenge where Gen Z creators style one garment three different ways, proving indie fashion is more versatile (and cooler) than fast fashion hauls
A redesigned website with oversized typography, flash photography, and anti–fast fashion slogans to transform Atelier Three into a movement, not just a store
By shifting Atelier Three’s visual identity into a bold, rebellious campaign, the brand could stand out in Shoreditch’s fashion landscape, connect authentically with Gen Z shoppers, and position itself as a cultural movement rather than just another shop.
